Whether it is written, spoken, or posted on company signage throughout your office, your corporate culture plays a big role in determining how successful your business will be.
Corporate Culture is established by having strong leadership with a set of core values that represent the actual business itself, including how it operates and what it stands for. The leaders of an organization must embody these core values in everything they do, at all times.
These are RogersGray’s core values and they resonate throughout our company operations and culture.
Whatever your organization’s core values, be sure that you define them, talk about them, lead by them, and give examples of what they mean to the organization. These actions will help employees clearly understand the meaning of the core values; if community service is a core value, build in opportunities for employees to volunteer with nonprofit organizations.
“A thriving culture creates an environment for employees where they want to work hard and be a part of something greater than themselves – because it empowers and inspires them to do their best.”
You will need to make decisions every day that support exactly what these values represent. When it comes to employment, companies that are serious about integrating their values into operations should make hiring and end-of-employment decisions based on these core values.
Once you have established your organization’s culture and the means by which you will live out those core values, how do you keep them vibrant and top-of-mind for the entire team?
From the top down, everyone needs to conduct themselves in a manner that conforms to those core values. A strong company culture will serve to enhance the business. A thriving culture creates an environment for employees where they want to work hard and be a part of something greater than themselves — because it empowers and inspires them to do their best. It also creates a corporate family bond where they all pull together – the power of a special environment like this cannot be underestimated.
President & CEO
A graduate of Tabor Academy and the University of Colorado at Boulder, David Robinson joined the agency in 2004 and currently holds the position of President & CEO of the agency.
Highly involved in the community, Dave is a member of the Board of Directors for CapeAbilities and the South Shore Economic Development Corporation. He is a former Board of Trustees member of the South Shore Hospital and former Board Member of the South Shore Chamber of Commerce, Cape Cod Young Professionals and the Community Leadership Institute.
A co-founder of the South Shore Young Professionals and recognized as a “40 Under 40” and “Rising Star 40 Under 40”, Dave sits on various advisory councils for insurance companies and is committed to helping young professionals enter and grow in the insurance industry.