We have some exciting news to share… Yesterday at our annual employee outing we launched our new brand identity and logo – meet RogersGray!


“The move to amend our name was not taken lightly – we’re a 113-year-old company with strong roots in Massachusetts and great brand recognition.” says David Robinson, President & CEO of RogersGray. “We underwent significant planning and although we have a new look that is representative of our future, the basic tenets of our company – to do the right thing for our clients and our people – remain the same.”

Created by design firm Jackrabbit, RogersGray has simplified and enhanced the brand through clean lines and modern colors including a vibrant blue that continues to represent the company’s Cape roots.

“The new RogersGray brand identity is meant to symbolize the simplicity and transparency that they bring to every interaction with every client.” Say Dave Belyea of Jackrabbit. “Strong typography and simple headlines with no industry jargon, mixed with rich visuals of real interactions will be a staple in their branding campaigns moving forward.”

Robinson_RogersGray_launch“The lighthouse has long been a representative symbol of Rogers & Gray and thousands of other insurance agencies across the nation.” Says Michael Robinson, Chairman of RogersGray. “But what we do goes well beyond your typical insurance agency. We pride ourselves on being the ultimate advocate and advisor. Our new brand is reflective of a modern company but one that remains focused on delivering a genuine, incisive and deliberate experience for our clients.”

RogersGray has several client-focused technology rollouts launching over the next 6 months that will give clients an improved, user-friendly insurance experience. In addition, RogersGray will rebrand their office locations, launch new ad campaigns and refresh their website.